Opening For Lead – Digital Marketing For E-Commerce Company at Pune

4 - 7 Years

Job Description

Roles and Responsibilities:

* Identify opportunities, design experiments and measuring framework, prioritize team resources, develop campaign strategy,
oversee execution and analyse results

* Responsible for strategy formulation, revenue growth & ROI of Social Media, Marketing Automation (CRM Marketing), Reseller, Affiliate, Programmatic, Email and SMS platforms

* Adopt an insight-led, customer-first approach to the development of customer acquisition & retention strategies across paid channels

* Play a thought leadership role in driving marketing best practices and executional excellence. Strategize integrated marketing
campaigns & drive insights by leveraging data and analytics to successfully meet commercial targets. Develop & measure key
business metrics including customer acquisition, customer retention, conversion rates & engagement

* Leverage marketing analytics to drive marketing strategy and improve website engagement metrics, customer acquisition
and retention rates. Track CPS, LTV, Category Metrics, Channel Acquisition Costs, Repurchase Rates, Repeat Rates & other
key metrics to determine overall strategy

* Work closely with the sourcing & operation teams in planning inventory to ensure sufficiency and reduce non-selling inventory to bring down marketing costs

* Cross-functional Interactions: Work with agencies and internal creative partners to implement strategically sound marketing
programs. Co-ordinate with product, engineering and content teams for key marketing programs

Required Candidate profile

Understanding of data analysis, product management, user funnel and digital marketing.

* Should have experience of working on these ad platforms/tools: Omniture, Google Analytics, Facebook Power Editor, Google Tag Manager, Gamooga, Criteo, Mailchimp.

* The ability to prioritise tasks, manage multiple projects simultaneously, and deliver results

* Bias for action, strong work ethic, and desire to achieve excellence

Interested candidates can share profiles on 


Desired Candidate Profile

Please refer to the Job description above

Company Profile

Toran Global

E-Commerce Company at Pune
View Contact Details+

Recruiter Name:Aakash

Contact Company:Toran Global

Address :520,5,Swastik Disa Corporate Park,Opp. Shreyas, Cinema,L.B.S. Marg,Ghatkopar West,Mumbai Suburban, MUMBAI, Maharashtra - 400086,India


Not Disclosed by Recruiter

Functional Area


Employment Type

Full Time, Permanent