Opening For Lead – Digital Marketing For E-Commerce Company at Pune

4 - 7 Years
Pune

Job Description

Roles and Responsibilities:

* Identify opportunities, design experiments and measuring framework, prioritize team resources, develop campaign strategy,
oversee execution and analyse results

* Responsible for strategy formulation, revenue growth & ROI of Social Media, Marketing Automation (CRM Marketing), Reseller, Affiliate, Programmatic, Email and SMS platforms

* Adopt an insight-led, customer-first approach to the development of customer acquisition & retention strategies across paid channels

* Play a thought leadership role in driving marketing best practices and executional excellence. Strategize integrated marketing
campaigns & drive insights by leveraging data and analytics to successfully meet commercial targets. Develop & measure key
business metrics including customer acquisition, customer retention, conversion rates & engagement

* Leverage marketing analytics to drive marketing strategy and improve website engagement metrics, customer acquisition
and retention rates. Track CPS, LTV, Category Metrics, Channel Acquisition Costs, Repurchase Rates, Repeat Rates & other
key metrics to determine overall strategy

* Work closely with the sourcing & operation teams in planning inventory to ensure sufficiency and reduce non-selling inventory to bring down marketing costs

* Cross-functional Interactions: Work with agencies and internal creative partners to implement strategically sound marketing
programs. Co-ordinate with product, engineering and content teams for key marketing programs


Required Candidate profile

Understanding of data analysis, product management, user funnel and digital marketing.

* Should have experience of working on these ad platforms/tools: Omniture, Google Analytics, Facebook Power Editor, Google Tag Manager, Gamooga, Criteo, Mailchimp.

* The ability to prioritise tasks, manage multiple projects simultaneously, and deliver results

* Bias for action, strong work ethic, and desire to achieve excellence


Interested candidates can share profiles on 
aakash@toranglobal.in 

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Company Profile

Toran Global

E-Commerce Company at Pune
View Contact Details+

Recruiter Name:Aakash

Contact Company:Toran Global

Address :520,5,Swastik Disa Corporate Park,Opp. Shreyas, Cinema,L.B.S. Marg,Ghatkopar West,Mumbai Suburban, MUMBAI, Maharashtra - 400086,India

Salary

Not Disclosed by Recruiter

Functional Area

Other

Employment Type

Full Time, Permanent