Manager- Market Research (Qualitative)

5 - 10 Years

Job Description

Total 5 to 7 years of experience in market research
Job Profile:
- Preparing research briefs in consultation with brand managers
- Recommend the appropriate approach & agency partners for research projects based on relevant experience and cost efficiencies
- Understand research requirements & propose the optimum research methodology in consultation with the research agency
- Recommend action plans for the brand post completion of the research along with the brand manager
- Manage internal online and telephonic satisfaction surveys for loyalty programs, events, etc.
- Coordinate with the Corporate team to facilitate the annual CaPS study for all brands
- Participate in & guide consumer insighting activities within the brand team
- Conduct learning sessions on research within the brand team
- Manage relationships with external agency partners
Work closely with product planning to finalize proposals for clinics on new products under development.

Functional Skills :
- Excellent knowledge of Qualitative research techniques, with some knowledge of Quantitative researches as well
- Should know about different projective techniques and its application in different kind of projects
Business focus
- Good knowledge of the automotive industry will be a Big Plus
- Strong negotiation skills
Planning Skills
- Ensures alignment of all internal and external stakeholders
- Strong systems and process orientation
Networking & Influencing skills
- Interpersonal skills - ability to relate with people
- High on initiative & advocacy
Leadership Skills
- Gives/sets the clear direction as voice of the consumer
- Has visible energy and is able to charge/enthuse people around him/ her.


Desired Candidate Profile

Please refer to the Job description above

Company Profile

Toran Global

View Contact Details+

Recruiter Name:Snehal

Contact Company:Toran Global

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INR 15,00,000 - 20,00,000 PA.



Role Category



Manager - Market Research / Consumer Insights / Industry Analysis

Employment Type

Full Time, Permanent